What is the world’s most valuable resource? If you answered oil, you might be stuck in the 1990s! Many economists now argue that data has surpassed oil as the most precious commodity. Indeed, it is the fuel that propelled Alphabet, Amazon, Facebook, Apple and countless other household names to the top of the business world. It is easy to understand how this came to be. The properties of data are unique: Data is constantly being generated, it can be stored and transported/transferred cheaply, and it becomes more valuable the more it is used.